Google Research: Even If You Rank #1 Organically, You Can Double Your Clicks With Paid Search

When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if your brand is the top organic result for the keyword? Surely the results would be different than if your organic result was on the second page?

“When we released the first paper, we had a lot of questions coming back, asking more more details around incrementality and under what situations can you expect different numbers?,” said David Chan, Google’s lead researcher for this study.

So, Chan set out to research more subtleties in the interaction between organic results and paid search ads, and today released new results.
Most Of The Time, There Are No Organic Result On Page One

The 89% number makes more sense now that the new results show that paid search ads appear without an accompanying organic search result on the page 81% of the time, on average. Only 9% of the time does a search ad show with an organic result in the top rank. An organic result appears in ranks 2 to 4 5% of the time, and in lower ranks (below 5), about 4% of the time.

Though the researchers didn’t specifically look at branded versus generic terms, Chan said,the ranking is a good proxy, in certain cases, for branded versus generic terms. In other words, the brand’s organic result is likely to appear higher, if it’s a branded term.
Even A #1 Ranking Can Benefit From An Accompanying Ad

Surprisingly, even when brands’ organic terms are ranked number one, they get 50% more clicks, on average, when there’s an accompanying paid search ad.

“It is a very surprising result, and, I think in some ways, it runs counter to what people would think but the data speaks for itself,” said Chan.

Chan noted that there was a lot of variability from advertiser to advertiser and term to term, so he encouraged advertisers to do their own experimentation. Additionally, the study focused only on clicks and not conversions, so it’s not clear to what extent the incremental clicks led to a conversion event.
(Resource from searchengineland)
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Web Hosting Sales and Promos Roundup – March 23, 2012

Resource from thewhir news:

(WEB HOST INDUSTRY REVIEW) — In the week ending March 23, 2012, and the last day of the World Hosting Days conference in Rust, Germany, there were a handful of sales and promos including a web hosting discount celebrating the first day of spring. BrainHost is offering a free personal website upgrade with a hosting purchase, WebHostingHub is offering web hosting for $4.95 per month, WebsiteHowToMake.com is offering a special price until mid-April on its online tutorials, and CyberPatrol has launched a giveaway of its cloud service SiteSURV 4.0.

Web Host BrainHost Celebrates Spring with Free Personal Website

Web hosting provider BrainHost is offering a free personal website with the purchase of a hosting package. The personal website feature enables BrainHost customers to create a customized website without HTML or web design experience. Using BrainHost’s proprietary website editor, LaunchPad, users can create email accounts for their domain, check their traffic statistics, and purchase account upgrades and add-ons.

Web Host WebHostingHub Offers Discounted Hosting

Web hosting provider WebHostingHub is offering its web hosting package for $4.95 per month, a 28 percent discount off of its normal price. The package includes a website builder, WordPress support, unlimited websites and email and unlimited disk space and bandwidth.

Web Design Resource Site WebsiteHostToMake Offers Tutorial Discounts

Web design training site WebsiteHostToMake is offering its online tutorial education programs for $49, down from $79. The discount offer is valid until April 15, 2012. WebsiteHostToMake helps students learn at their own pace, and begin working on their website from the first tutorial. Students can voice their queries through email and discussion forums.
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YouTube’s New Auto-Editing Tool Fixes Shakiness, Underexposure

Resource by webpronews:
There’s a lot amateur videos uploaded to YouTube that were probably great in concept but one giant avalanche of fail in execution. Whether the video is unbearably too dark or so shaky it induces motion-sickness in users, it doesn’t take a lot to ruin the quality of a video. And a video that’s unwatchable is a video that nobody watches.

Recognizing that the legions of YouTube uploaders could probably use a hand with their editing skills, so today they’ve launched an feature that will automatically fix videos that may be too shaky or dark. YouTube explained how it works in a blog post.

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Google Search Now Highlights “Latest Posts” From Google+ Pages & Profiles

(Resource from searchengineland) It’s not your imagination. Google is showing a new “Latest Posts” section for some Google+ pages and profiles alongside its regular results, in the space where ads have traditionally resided. The format allows people and brands on Google+ to occupy more of the top-half of the search results page.

Google told us about the change:

We’re continuing to experiment with the ways we can help you find and interact with the people you’re looking for or who may be related to the topic you’re searching for.

Let’s see what’s up with the latest experiment.

Personal Profiles Get New Treatment, Too

In January, Google launched a feature where personal profiles would appear as suggestions within the search box, as part of Search Plus Your World. If selected, the person’s Google+ profile would appear at the top of the results. The change now moves the profile information to the side, whether you select the person’s Google+ profile from the search box or not.

The “People and Pages on Google+” section that was rolled out as part of Search Plus Your World — and which Google has taken heat over as too self-promotional for Google+ — remains. It’s just sometimes replaced by this new section.

Some brands might be happy with the change, in that it gives them much more visibility in the “above the fold” search results. However, it also means those who liked how the old format could “push down” possibly negative results might prefer the old system.

For searchers, it’s probably a gain. It allows Google+ content to be surfaced without feeling like it’s being so much pushed within the “regular” results they might be after.

Social Ads Work For Google, Facebook

Social ads work. Google’s +1 button encourages more people to click on socially “enhanced” ads. For Facebook, social ads increases ad recall by 55 percent. So it’s not too surprising that more money will be spent on social media ads this year.

Microsoft has also recently jumped into social advertising with the assistance of Bazaarvoice, to create "people powered stories" that include customer reviews and ratings within display ads.

Here’s a quick look at the latest reports showing the how social is influencing advertising.
Google +1 Lifts Click-Throughs 5-10%

Ads with a social annotation are seeing a 5 to 10 percent lift in click-through rate, according to Vic Gundotra, Google’s vice president for engineering. Gundtotra cites this as proof that Google+ is succeeding, despite a spate of stories that claim otherwise.

“We have been in this business for a long time, and there are very few things that give you a 5 to 10 percent increase on ad engagement,” Gundotra told the New York Times. He added that Google, unlike its competitors, can deliver these socially enhanced ads at the time of intent rather than at random in a social stream.

Ideally, this means that if a user is searching Google for a television or some other product, then Google can deliver an ad based on suggestions from people who are in that user’s Circles.
Nielsen: Social Ads Lifts Ad Recall by 55%

facebook-ad-recall-nielsenAd recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study.

Social has its advantages, Nielsen said, because 76 percent of U.S. Internet consumers trust recommendations from friends and personal acquaintances, while 49 percent trust consumer opinions posted online.

The study looked at 79 Facebook campaigns over a six month period, leading Nielsen to conclude:

Based on this analysis, more and more advertisers may consider leveraging ads with social content as a means to better utilize the power of the network of consumers engaged with their brands. This also serves as justification for marketers’ efforts to create more social connection points with their consumers, as their brands will be better positioned to reach a larger group of prospects.
More Social Spending to Increase Social Ad Revenues

Fifty-nine percent of respondents to an Advertiser Perceptions survey reported that they plan to increase social media ad spending over the next 12 months, compared to 4 percent who plan to decrease social spending. Social media advertising will account for about 27 percent of digital budgets, up from 22 percent over the previous year, according to the survey of 1,200 people, as reported by Advertising Age.

Meanwhile, social networks will see revenue from advertising increase nearly 50 percent this year. Advertisers will spend $7.72 billion on social networks – with nearly half of that money coming from the U.S., led by Facebook, which will take in about 70 percent of all social networking spend in the U.S., while Twitter will grow to 8 percent by 2014, according to an eMarketer forecast.

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PPC Ads Optimization: 6 Top Components to Test

Everyone knows the value of examining and applying ads, yet no one seems to be doing it as often as they would like to. A prudent man known as Bryan Eisenberg once said that effective organizations run at least 30 testing monthly (granted this contains squeeze webpages too). Are you anywhere near to that? Would you like to be?

Now more than ever, it’s obvious that people are beginning to accept a examining and seo lifestyle in their organizations, even though it’s hardly ever anybody's individual part or job. I'm still holding out to see a greeting card that says Linda Jackson, Testing & Optimization Professional.

With many resources and knowledge available to us (often at little to no cost), what exactly is avoiding us from examining and applying on a frequent basis? Perhaps it’s because you never know where and what to analyze. So if you never know where to begin...

Test Where There can be Traffic

There are two benefits to examining in high-volume ad groups:

* It will help you decide which full to analyze for (CTR, CPI, etc.).

* Your examining will identify a lot quicker. And when they do, you can take what you acquired or components you have discovered effective and spread them across your whole consideration.

How About What to Test?

What may sometimes seem like a easy 90 - 130 character types on the exterior is actually a complicated collaboration of a whole lot of different components you can analyze.

1. Identify Your Offer

Sure, we’ve all got rivals. But the truth that you are still in company is a powerful sign that you are providing something better or different. In the actual life, your rivals never take a position immediately on top or beneath you but on a SERP, they do. Create sure your ads take a position out by featuring that identifying aspect. Do you have the best client service? Do you provide no cost shipping? Smallest cost guarantee?

2. Talk with the Discomfort Factors of Your Audience

PPC is a need satisfaction procedure. Individuals are looking to be able to fix a issue or complete a need. If you strengthen that pain or need in your ad, it’s an indicator that you have a powerful comprehension of what it is, and your products or services can truly fix it.

3. Include a Powerful Contact to Action

We all know the value of with a proactive approach, but we never often think about examining different or more powerful ones. A latest analyze for a take a trip arranging website saw an improve of 259 % in CTR when transferring their proactive approach from “save time” to “save and book”.

On any observe, please understand that your ads are always beatable. Even when you run testing and see excellent upgrades, have trust in yourself that you can still defeat that excellent ad with an even higher one. So there you have it. Six different components to get you began on your ad examining and seo voyage.

Want more? Ask in content and you shall get.

For example, if you run and analyze for a regional and “very casual” internet relationship website, which ad do you think will execute better: an ad that says “find and discussion with locals” or another one that says “get a time frame tonight”? The one that cut to the pursuit.

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Twitter's mobile app now includes Promoted Accounts

Twitter's cellular app now contains Marketed Records ads, increasing the arrive at for promoters who want to improve their fan rankings. Marketed Tweets posts will "in the arriving weeks" appear in information for via its app as well, the San Francisco-based organization announced

A Tweets PR e-mail sent to ClickZ included, "Initially, a few customers may see Marketed Tweets posts near the top of their timeframes from manufacturers they already adhere to. This will help make sure that people see important Tweets posts from the manufacturers they care about."

The app up-dates will impact iPhone and Operating system customers, but not the iPad. Fifty-five % of dynamic Tweets customers log in via a cellular phone.

Explain by Twitter:

Mobile web visitors have been able to see the Twitter's Marketed Products - Marketed Styles, Marketed Tweets posts, and Marketed Records - for some time, as the buyer has been just like online. Marketed Twitter posts will appear in your schedule like any other Twitter, and like frequent Twitter posts, they will appear in your schedule just once; as you look for, the Marketed Twitter will circulation with the relax of the Twitter posts in your schedule.

As with Marketed Twitter posts in look for, we will only screen Marketed Twitter posts in the schedule when they are appropriate. If you see a Marketed Twitter that is not appropriate to you, you can quickly disregard it from your schedule with just one run.

Promoted Records appear in your record of Who to Adhere to suggestions.

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